Privacy Policy

Welcome to BP (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (“BP”) and related services (collectively, the “Service”). BP is designed to facilitate communication and professional interactions for life coaches, physicians, and other service providers through features such as an in-app chat system, intelligent follow-up, and customizable forms and surveys. By using our Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

Information We Collect

A. Personal Information

When you create an account or use the Service, we may collect personally identifiable information (“Personal Information”) such as:

  • Name (first and last)
  • Email Address
  • Phone Number
  • User ID and Account Credentials

B. User-Generated Content

BP enables users to exchange messages and create or complete forms and surveys. This includes:

  • Chat Messages: Text, images, and other content exchanged via our in-app messaging system.
  • Survey and Form Responses: Information provided by users, which may include health- or treatment-related information if a coach or other provider chooses to collect such data.
  • Customer Support Inquiries: Data generated during customer support interactions.

C. Usage and Diagnostic Data

We automatically collect information on how you access and use our Service, including:

  • Usage Data: Details of app interactions (e.g., features used, chat activity).
  • Performance Data: Information related to app performance, such as crash logs and technical diagnostics.
  • Analytics Data: Data used to evaluate user behavior and measure the effectiveness of our features.

D. Location Data

  • Coarse Location: If you grant permission, we may collect approximate location data (e.g., city-level data) to improve your experience.

E. Data Collected by Third-Party Partners

Our Service may include third-party code or integrations (e.g., authentication, push notifications, chat systems, analytics, crash reporting) that may also collect information. Please refer to the respective third-party privacy policies for details on their data collection and use practices.

How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide and Maintain the Service: Authenticate users, facilitate communication, and ensure app functionality.
  • Improve and Develop the Service: Analyze usage data and performance metrics to optimize features, prevent crashes, and plan enhancements.
  • Ensure Security: Implement fraud prevention, enforce security measures, and maintain server uptime.
  • Customer Support: Respond to inquiries and assist with troubleshooting.
  • Analytics: Understand user behavior and measure the effectiveness of our product features.

Note: If you or any third-party partners use BP to collect health-related or treatment information, it is the responsibility of the respective coach, physician, or provider to ensure compliance with applicable health data regulations. BP is not intended to be a substitute for professional medical advice.

Data Sharing and Disclosure

We do not sell your Personal Information. We may share your information with:

  • Service Providers: Trusted third parties who perform functions on our behalf (e.g., analytics, crash reporting, push notifications). These partners are bound by contractual obligations to protect your information.
  • Legal Requirements: When required to do so by law or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention:

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods may vary depending on the type of data and how it is used.

Security:

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices:

Depending on your location and applicable law, you may have the right to:

  • Access, Correct, or Delete: Request access to, correction of, or deletion of your Personal Information.
  • Restrict or Object to Processing: Request that we restrict or stop processing your data under certain circumstances.
  • Data Portability: Request a copy of your data in a structured, commonly used format.

To exercise any of these rights, please contact us using the information provided below.

Children's Privacy:

Our Service is not directed to children under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe that a child has provided us with Personal Information, please contact us immediately.

Changes to This Privacy Policy:

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this document and notify you by posting the updated policy on our website. Your continued use of the Service after any changes are posted will constitute your acceptance of the revised policy.

Contact Us

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods may vary depending on the type of data and how it is used.If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: cto@blackphoenix.ca
Website: blackphoenix.ca

Disclaimer: This Privacy Policy is provided for informational purposes only and does not constitute legal advice. Please consult with legal counsel to ensure your privacy practices comply with applicable laws and regulations.